Get the story right. Then get it read.
Pressroom Co. is a public relations firm for companies with something worth saying. We handle media relations, announcements, executive visibility and the occasional bad day.
The work, plainly described.
Media relations
Pitching built on reading what reporters actually write. We find the handful of journalists who cover your space and give them a reason to take the call.
Announcements and launches
Funding, products, partnerships, acquisitions and leadership changes. Release writing, embargo planning, outreach and follow-up on the day it goes out.
Executive visibility
Bylined articles, podcast and conference placement, and interview preparation so your leaders sound like themselves on the record.
Issues and crisis response
Holding statements, internal and external Q&A, spokesperson coaching and monitoring. Ideally the plan is written before the phone rings.
Messaging and positioning
Working sessions that end with a messaging document your team will use: the short version, the long version and the answers to the hard questions.
Press kits and newsrooms
Fact sheets, leadership bios, boilerplate, image libraries and a newsroom page on your site that reporters can use without emailing you first.
How we work with clients.
Senior people on the account
The people you meet in the first call are the people writing your pitches and talking to reporters. Nothing gets handed down the hall.
Scoped to what you need
Some clients need a single launch. Others need steady coverage over a year. We work by project or by month, and we will tell you when PR is not the right tool.
Reporting you can read
A short monthly summary of what ran, what was pitched, who responded and what we are changing. No inflated impression counts.
Coverage is earned one reporter at a time.
Founder-led companies and the teams around them.
Consumer brands/E-commerce/B2B software/Financial services/Health and wellness/Professional services/Real estate
Tell us what is going on.
A launch on the calendar, a story nobody has picked up yet, or something you would rather get ahead of. Send a few lines and we will reply within one business day.
hello@pressroomco.com